Now, I’m a little reluctant to equate the success of a Super Bowl television commercial with a revolution, but I’m gonna. Yes, I’m talking about the #likeagirl ad by Always.
It’s a pretty amazing piece of work for a television commercial, AND it stole the show at the defacto People’s Choice Awards of Advertising, The Super Bowl. During a football game, where beer ads featuring bikini clad babes and football widows rule. And not just any football game – THE football game of the year.
It’s a moment that’s going to reverberate for a while. But it’s also a postcard from the revolution.
This ad is actually months old, and I find it pretty interesting that they ran it pretty much as it was the first same I saw it online months ago. While that fascinates me from a marketing and research perspective, that’s not my the point here today.
I’m not sure if it’s insidious or not that the Always marketing team has put their finger on a revolution in the making and co-opted it. But I do know that the commercial gave me feels the first time I saw it and still does, many viewings later.
If you’re reading this because you are deeply concerned that the girl in your life gets to grow up with a powerful image of herself and big dreams, you’re part of the revolution. There are storms building in the various channels of feminism, and they are steadily converging. I have absolutely no doubt about this.
If you haven’t seen the ad that RULED the Super Bowl commercials, here it is. This might be the equivalent of Coca Cola’s Hippy-Era “I’d Like To Buy The World A Coke” commercial. I don’t know. But if it moves you, maybe it doesn’t matter.