revolution-header-Columbia

You are.

Now, I’m a little reluctant to equate the success of a Super Bowl television commercial with a revolution, but I’m gonna. Yes, I’m talking about the #likeagirl ad by Always.

It’s a pretty amazing piece of work for a television commercial, AND it stole the show at the defacto People’s Choice Awards of Advertising, The Super Bowl. During a football game, where beer ads featuring bikini clad babes and football widows rule. And not just any football game – THE football game of the year.

It’s a moment that’s going to reverberate for a while. But it’s also a postcard from the revolution.

This ad is actually months old, and I find it pretty interesting that they ran it pretty much as it was the first same I saw it online months ago. While that fascinates me from a marketing and research perspective, that’s not my the point here today.

I’m not sure if it’s insidious or not that the Always marketing team has put their finger on a revolution in the making and co-opted it. But I do know that the commercial gave me feels the first time I saw it and still does, many viewings later.

If you’re reading this because you are deeply concerned that the girl in your life gets to grow up with a powerful image of herself and big dreams, you’re part of the revolution. There are storms building in the various channels of feminism, and they are steadily converging. I have absolutely no doubt about this.

If you haven’t seen the ad that RULED the Super Bowl commercials, here it is. This might be the equivalent of Coca Cola’s Hippy-Era “I’d Like To Buy The World A Coke” commercial. I don’t know. But if it moves you, maybe it doesn’t matter.

2 thoughts on “In Case You Were Wondering If You’re Part Of A Revolution

  1. Yes!!! I love your take! Thank you!

    I almost wrote about this yesterday… As a father to four of which two are girls, this ad got the waterworks goin’. I am proud to say that my girls are probably not going to have much of a problem with this as they are sandwiched between two boys and they already know that to do something “like a girl” is a non-sequitur.

    Each one of my children is specialized. One of my girls is very “girly”. She likes fashion, pink, cooking, and art. I would just say she is more “artsy”, but that words fails as well. My other girls is more athletic, being the first to jump into any sport or game that might be going on, even if she is the only girl.

    Of course these characteristics are not mutually exclusive for either. The more athletic girl has her fashion moments (usually when going on a date with dad 😉 ), and the other has her athleticism as well.

    I feel that our society could lose this entire style of thinking and go by the old adage “you can’t judge a book by it’s cover.” People are multi-dimensional and we all have our own peculiarities and leanings.

  2. “People are multi-dimensional and we all have our own peculiarities and leanings.” Yes! And we all deserve to feel empowered 🙂

    Thank you so much for your comment!

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